‘Squid Game’ and ‘Bridgerton’ Headline Google’s 2021 “Year In Search” Lists

Google’s Time in Hunt report is out and Netflix features prominently in the most searched shows list but not so important in the most searched pictures of the time. Squid Game and Bridgerton are the biggest winners for Netflix in 2021 All of the lists below are sourced from the Time in Hunt 2021 companion released by Google on December 8th, 2021. According to the notes of each runner, “ lists are grounded on hunt terms that had the loftiest shaft this time when compared to the former time.”

Global Trending Quests on Google in 2021 Utmost Searched Television Shows Encyclopedically in 2021
On the Television side, Netflix managed to capture both the number 1 and number 2 places with Squid Game and Bridgerton (which released in December 2020 it’s worth noting) In all, Netflix had 60 of the total number of shows in the most searched list for 2021. In 2020, Netflix held 90 of the global Television spots.

1. Squid Game – Netflix
2. Bridgerton – Netflix
3. WandaVision – Disney+
4. Cobra Kai – Netflix
5. Loki – Disney+
6. Sweet Tooth – Netflix
7. Lupin – Netflix
8. Ginny and Georgia – Netflix
9. True Beauty – Prime Video (outside of South Korea)
10. BBB21 – N/A

Most Searched Movies Globally in 2021

On the movies front, only two Netflix movies featured in the top 10 most searched global movies this year. That’s still up from 2020 where only 365 Days featured.

1. Eternals – Disney Disney+
2. Black Widow – Disney / Disney+
3. Dune – Warner Brothers / HBO Max
4. Shang-Chi and the Legend of the Ten Rings – Disney / Disney+
5. Red Notice – Netflix
6. Mortal Kombat – Warner Brothers / HBO Max
7. Cruella – Disney+
8. Halloween Kills – Universal / Peacock
9. Godzilla vs. Kong – Warner Brothers / HBO Max
10. Army of the Dead – Netflix

United States Trending Searches in 2021

In the United States where the streaming wars are perhaps at their height with the number of players involved and money being spent, Netflix still fared well at least on the TV side of things. On the movie side, not so much with not a single Netflix movie featuring.

Let’s break it down:

Most Searched TV Shows in the United States in 2021

1. Squid Game – Netflix
2. Bridgerton – Netflix
3. WandaVision – Disney+
4. Ginny and Georgia – Netflix
5. Cobra Kai – Netflix
6. Firefly Lane – Netflix
7. Manifest – NBC (now Netflix)
8. Mare of Easttown – HBO/HBO Max
9. Loki – Disney+
10. Midnight Mass – Netflix

Most Searched Movies in the United States in 2021

1. Black Widow – Disney
2. Eternals – Disney
3. Halloween Kills – Universal/Peacock
4. Mortal Kombat – Warner Brothers / HBO Max
5. Dune – Warner Brothers / HBO Max
6. Shang-Chi and the Legend of the Ten Rings – Disney / Disney+
7. Godzilla vs. Kong – Warner Brothers / HBO Max
8. The Suicide Squad – Warner Brothers / HBO Max
9. Space Jam – Warner Brothers / HBO Max
10. In the Heights – Warner Brothers / HBO Max

United Kingdom Trending Searches in 2021

A few surprises in the UK trending searches of 2021. Squid Game and Bridgerton follows the trend seen elsewhere in the world but the remainder of the UK TV list consists of mostly UK productions on local channels or on Netflix (Behind Her Eyes being the main one). This could suggest why Netflix is investing so heavily in local productions in the UK.

On the movie side, the only real change from the above lists is No Time To Die, the James Bond movie of 2021 which shouldn’t come as a huge surprise.

Most Searched TV Shows in the United Kingdom in 2021

1. Squid Game – Netflix
2. Bridgerton – Netflix
3. The Serpent – BBC (added to Netflix at later date)
4. Line Of Duty – BBC
5. Love Island – ITV
6. Behind Her Eyes – Netflix
7. It’s A Sin – Channel 4
8. Pembrokeshire Murders – ITV
9. Vigil – BBC
10. Friends Reunion – Sky/NowTV

Most Searched Movies in the United Kingdom in 2021

1. Dune – Warner Brothers / Sky
2. Black Widow – Disney / Disney+
3. Eternals – Disney / Disney+
4. No Time To Die – MGM / ?
5. Red Notice – Netflix
6. Army Of The Dead – Netflix
7. Shang Chi – Disney / Disney+
8. Halloween Kills – Universal / Sky
9. Suicide Squad – Warner Brothers / Sky
10. Jungle Cruise – Disney / Disney+

Are there any big surprises on these lists for you? Let us know in the comments.